Tell me about the project
Send the format, the city, and where you are in the timeline. You get a considered reply within two working days. If I am not the right fit, I will tell you that too.
Project enquiry
Five minutes here saves a phone call. Nothing you send is shared with anyone.
What helps most
- The site, the city, and how many covers or keys
- Where you are: drawings, fit-out, trading, or still deciding
- The opening date you have already promised someone
- What is fixed and cannot move
Already have drawings, a menu or a P&L? Send them to hello@chefashish.me instead. It makes the first conversation much shorter.
Common questions
Anything not covered here, ask it in the form above.
How does an engagement start?
With two days on site and a written diagnosis. Nothing is proposed before the current state has been measured.
Do you work outside north India?
Yes. Engagements run pan-India, and openings have been delivered internationally. Travel and stay are quoted separately.
Can you work with a project already under construction?
Often, yes, though the earlier the better. Once equipment is ordered, some decisions are expensive to reverse.
What does an engagement cost?
A full A-to-Z café or restaurant opening is typically scoped between ₹4,00,000 and ₹15,00,000, as a fixed project fee rather than a day rate. Individual pieces of work sit well below that: a menu engineering exercise, an audit, or an SOP set are quoted on their own. Ongoing operations support runs as a monthly retainer. The exact number depends on covers, city, condition and how much of the team is already in place, which is why it is scoped after the site visit rather than before it.
What happens after handover?
You get the manual, a numbers baseline and a ninety-day review against that baseline. Ongoing support is a separate retainer.
Are you available full time?
No, and that is deliberate. I hold a corporate F&B role alongside the consultancy, and engagements are scoped into defined phases with agreed site days. You will know exactly which days I am on your property and what is being produced in between.
Do you take equity or revenue share instead of fees?
Occasionally, on the right concept. It is discussed case by case.
Where the paperwork ends up
Every plate here began as a costing sheet, a recipe card and a station checklist. Those are the parts nobody photographs.
Back of house sizing sheet
Enter your total floor area and every back-of-house zone gets a square-foot target. The question that decides a feasibility more often than any other, answered before you commission a drawing.
